Industry Immersion Learning: Real-Life Industry Case-Studies in Biotechnology and Business

Authors:Lisbeth Borbye, Michael Stocum, Alan WoodallCedric
Publisher: Wiley-VCH
Keywords: industry, studies, biotechnology, business, case, life, immersion, learning, real
Number of Pages: 220
Published: 2009-03-24
List price: $104.95
ISBN-10: 3527324089
ISBN-13: 9783527324088

Book Description:

How to Create and Conduct Real-Life Reusable Case Studies with Industry
Employer Alliances and Projects

Written and Endorsed by Science and Business Professionals in the Research Triangle Park, North Carolina, USA


Many students and university teachers are unfamiliar with the industry environment. Case studies developed in collaboration with working professionals can help students and professors bridge the gap between universities and industry.

This book provides guidance on how to approach industry professionals and create educational alliances. The strategy of establishing contact with industry employers and the process of developing and teaching case-studies are described. Among the case-studies are examples of how to identify biomarkers and new drugs simultaneously, prioritize and develop products in compliance with rules and regulations, commercialize products and protect and manage the intellectual property, optimize processes and technologies for manufacturing, and minimize human errors in production.


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