Sociology teachers exercise immense teaching and pedagogical skills to ’entertain’ and motivate the new generation of post-16 Sociology students, and are a resource-hungry clientele, demanding much of the depth and breadth of their resources. Our innovative product will seek to develop a teaching and learning package to support teachers rather than just a traditional student textbook. It can be said to support and work alongside key market texts such as Haralambos and Moore. Teachers are becoming even more sophisticated in terms of ability range and multimedia potential, but find themselves faced with an array of resources designed very much with the student at heart and not at making their life as a Sociology teacher easier. This title delivers the spec in ’lesson’ format - the whole year planned by unit, topic and lesson, saving valuable teacher time. It has built in flexibility enabling teachers to ’pick and mix’ content. It provides teacher support as well as student support. It provides an exact match to the spec throughout - ’upfront’ approach to developing exam skills and preparation. Active, practical activity based learning - content will work off the back of detailed factual sociology knowledge, students will be assumed to have read through themselves prior to fixing that knowledge in lesson time, therefore no heavy provision of core content, themes and topics. A Teacher Support Pack and Extension CD-ROM support the textbook - providing more detailed lesson ideas, worksheets, datasets, summaries of research, homework and exam practice. Stimulating, design-led and accessible student and extension material guaranteed. The seperate Teacher Support Pack will concentrate on practical guidance and instruction for teachers setting up, running and assessing the AS course, with ideas on how to get the best out of the textbook and Extension CD-ROM materials.