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Social Psychology of Consumer Behavior (Frontiers of Social Psychology)
Publisher: Psychology Press
Keywords: social, psychology, frontiers, consumer, behavior
Number of Pages: 385
Published: 2008-12-16
List price: $65.00
ISBN-10: 1841694983
ISBN-13: 9781841694986
Book Description:
This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.
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