Fashion for Profit (Revised Edition with Retail Chapter)

Book Description:

Creativity is essential but it isn’t enough. The passage from initial concept to the ultimate consumer involves many steps. Fashion For Profit is a roadmap that clearly marks each step. This book is currently being used by some of the best fashion schools to familiarize students with many of the complicated facets of the fashion business beyond designing a line. But whether you are a student or an experienced manufacturer you will find information in Fashion For Profit that will help you avoid costly mistakes. Also available is a two hour DVD or video: Fashion For Profit; featuring attorney Greg Wiseman, PR & Marketing expert Pam Roberts, Designer & store owner Hanna Hartnell, and Presenter & author Frances Harder