The Mom Factor: What Really Drives Where We Shop, Eat, and Play

Author: Nora Lee
Publisher: Urban Land Institute
Keywords: shop, play, drives, really, factor, mom
Number of Pages: 131
Published: 2005-04-01
List price: $19.95
ISBN-10: 0874209447
ISBN-13: 9780874209440

Book Description:

Moms are the decision-makers when it comes to where their families will shop, eat, and go for fun. Tap into this large but often overlooked market by learning what attracts moms and keeps them and their families coming back.


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