New, revised paperback edition of the industry classic! Portrait photography is one of the largest-and most lucrative-specialties in photography. The Business of Portrait Photography provides all the tools, techniques, and tactics needed to open a successful portrait studio or make a current studio even more profitable. In this comprehensive career guide, professional portrait photographer Tom McDonald reveals the business strategies and photographic secrets for surviving and thriving in this competitive field. Covering dozens of topics, The Business of Portrait Photography offers no-fail advice for selecting equipment; constructing a camera room; planning a promotion campaign; taking bridal and children’s portraits; designing a price list; serving clients; creating vignettes; and much, much more. As well as being completely revised and updated throughout, this new edition also features the latest information on digital photography and its impact on the portrait business. What’s more, this classic reference is also packed with scores of stunning photos and real-life case histories of 30 well-known portrait photographers.
