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The Marketing Plan: How to Prepare and Implement It
Publisher: AMACOM
Keywords: implement, prepare, plan, marketing
Number of Pages: 208
Published: 1992-10-12
List price: $17.95
ISBN-10: 0814478050
ISBN-13: 9780814478059
Book Description:
"An extremely useful guide in helping to develop a tightly crafted yet comprehensive, action-oriented, effective marketing plan."--Richard J. Hadala, Principal, McKinsey & Co., Inc.
"An extremely useful guide in helping to develop a tightly crafted yet comprehensive, action-oriented, effective marketing plan."--Richard J. Hadala, Principal, McKinsey & Co., Inc.
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