Anatomy of a Business Plan

Book Description:

More than a million business plans have been powered by Anatomy of a Business Plan. Established businesses access it to transition from "bricks and mortar" to "bricks and clicks," while business units within major corporations use it in their strategic planning. Every business owner, manager, intrapreneur, entrepreneur, and executive alike can use this book’s proven business-planning techniques to move their business in the right direction.

Using this road-tested, step-by-step process for writing a business plan, owners and managers will be able to develop polished, professional, and results-oriented plans from beginning to end. Those "results" mean money-from the bank, venture capitalists, angel investors, or corporate coffers. Results also mean creating viable, ongoing businesses and implementing change when needed. Anatomy of a Business Plan helps businesses do all of this and more.

Winner of the Ben Franklin Award for Best Business Book, the all-new and revised fifth edition of Anatomy of a Business Plan is a road map to: creating an organization; identifying a market; scoping out the competition; setting up financials; getting a handle on tax issues.

Illustrated with three complete business plans, including a new bricks-and-clicks plan, Anatomy of a Business Plan is the complete toolkit for business-planning success!