- Home
- Browser a Book
- How to Write a Marketing Plan (Creating Success)
How to Write a Marketing Plan (Creating Success)
Publisher: Kogan Page
Keywords: success, creating, plan, marketing, write
Number of Pages: 129
Published: 2006-09-01
List price: $17.95
ISBN-10: 0749445548
ISBN-13: 9780749445546
Book Description:
A hands-on guide to creating a complete, professional marketing plan for any business
"A ’must-have’ educational resource for marketing students, and a valuable refresher course for working professionals." -- Internet Bookwatch
Well-written marketing plans are based on solid strategy. They identify the most promising business opportunities, provide a coordinated action plan and illustrate how to maintain position in identified markets. John Westwood uses a real marketing plan to walk readers through each step of developing and writing their own plan. With a practical approach, this comprehensive workbook covers each essential step, including: Carrying out a marketing audit; Setting objectives and the strategies to achieve them; Devising budgets; and Writing and implementing the plan.
Reviews:
Loading Google Book Reviews...
Related Books
- The Marketing Plan: How to Prepare and Implement It
- The One-Day Marketing Plan : Organizing and Completing a Plan that Works
- Marketing Plans, Sixth Edition: How to prepare them, how to use them
- Powerhouse Marketing Plans: 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns
- The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark.
