Market Intelligence: How and Why Organizations Use Market Research (Market Research in Practice Series)

Author: Martin Callingham
Publisher: Kogan Page
Keywords: market, research, series, practice, organizations, intelligence
Number of Pages: 192
Published: 2004-06-28
List price: $37.50
ISBN-10: 0749442018
ISBN-13: 9780749442019

Book Description:



* Part of the new Market Research in Practice series published in association with the Market Research Society [MRS]


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