The The Effective Use of Market Research: How to Drive and Focus Better Business Decisions (Market Research in Practice)

Author: Robin J. Bir
Publisher: Kogan Page
Keywords: market, research, decisions, practice, business, drive, effective, focus
Number of Pages: 192
Published: 2004-06-28
List price: $37.50
ISBN-10: 074944200X
ISBN-13: 9780749442002

Book Description:



* Part of the new Market Research in Practice series, published in association with the Market Research Society


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