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The Customer Management Scorecard: Managing CRM for Profit
Publisher: Kogan Page
Keywords: crm, profit, managing, scorecard, management, customer
Number of Pages: 428
Published: 2002-12-30
List price: $65.00
ISBN-10: 0749438959
ISBN-13: 9780749438951
Book Description:
Given the big budgets that are attached to customer management (CM) initiatives, it’s not surprising that companies are keen to see a good level of return on investment. But many companies, especially large ones, are finding that they are not adding value through their CM programs. Conversely, those companies that have focused on improving their CM are seeing significant benefits, as this book clearly shows.
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