Endless Novelty

Scranton shows that in sectors producing goods such as furniture, jewelry, machine tools, and electrical equipment, firms made goods to order or in batches, and industrial districts and networks flourished, creating millions of jobs. These enterprises relied on flexibility, skilled labor, close interactions with clients, suppliers, and rivals, and opportunistic pricing to generate profit streams. They built interfirm alliances to manage markets and fashioned specialized institutions--trade schools, industrial banks, labor bureaus, and sales consortia. In creating regional synergies and economies of scope and diversity, the approaches of these industrial firms represent the inverse of mass production.

Challenging views of company organization that have come to dominate the business world in the United States, Endless Novelty will appeal to historians, business leaders, and to anyone curious about the structure of American industry.