Take Charge Product Management: Take Charge of Your Product Management Development; Tips, Tactics, and Tools to Increase Your Effectiveness as a Product Manager

If you’re looking for an effective and proven approach to product management - one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error - this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful.

Whether you’re a new or experienced product manager, or a seasoned executive leading a team of product managers, this hands-on guide arms you with best practices to optimize your time and effectiveness and increase your value.

"I wish I had this book 10 years ago when I had started my career...but what is nice about this book is that I know I will continue to use it for the next 10 years of my career."
- Silicon Valley Product Management Association’s Book Review

"Geracie is teaching through a fundamental tool that all product managers should know, "the user persona/user story". If only text books were written like this, learning would be easier, more relevant, and much more enjoyable."
- Boston Product Management Association’s Book Review

"Greg Geracie has compiled a thoroughly "user friendly’, 232-page compendium of instructions, advice, commentary, insights, tips, tricks, tools and techniques for adding value...a complete course under one cover! "Take Charge" fully lives up to the promise of its title and is enthusiastically recommended reading!"
- The Midwest Book Review

"Geracie nails it with Take Charge Product Management. The book’s format really brings home the tools and processes that are required to become a leader in any organization’s product management function. Take Charge Product Management should be the new bible for all product managers!"
- Kevin Maguire, General Manager, Philips Healthcare

About the Author

Greg Geracie is the President and Founder of Actuation Consulting providing product management advisory services, training, and consulting to organizations nationwide. Actuation Consulting is the culmination of over 23 years’ experience in product management and marketing leadership positions for start-ups, private equity-backed ventures, mid-sized companies, and multi-billion dollar corporations.