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- McDonald’s: Behind The Arches
McDonald’s: Behind The Arches
Publisher: Bantam
Keywords: arches, mcdonald
Number of Pages: 496
Published: 1995-07-01
List price: $18.00
ISBN-10: 0553347594
ISBN-13: 9780553347593
Book Description:
An informative study filled with behind-the-scenes stories follows the rise of McDonald’s and its remarkably successful marketing strategies, in a completely revised edition with a new epilogue.
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