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Product Innovation: Leading Change through Integrated Product Development

Author: David L. Rainey
Publisher: Cambridge University Press
Keywords: product, development, integrated, leading, innovation, change
Number of Pages: 640
Published: 2005-07-18
List price: $115.00
ISBN-10: 0521842751
ISBN-13: 9780521842754

Book Description:

This book describes the latest constructs, techniques, and processes for enabling managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. Written from an Integrated Product Development (IPD) perspective, it provides guidance and support in formulating and executing IPD programs for business practitioners and MBA students.


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