- Home
- Browser a Book
- Public Relations For Dummies (For Dummies (Business & Personal Finance))
Public Relations For Dummies (For Dummies (Business & Personal Finance))
Publisher: For Dummies
Keywords: dummies, finance, personal, business, public, relations
Number of Pages: 384
Published: 2006-05-30
List price: $19.99
ISBN-10: 0471772720
ISBN-13: 9780471772729
Book Description:
Proven techniques that maximize media exposure for your business
A seasoned PR pro shows you how to get people talking
When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that’ll generate buzz -- and build your bottom line.
Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis
Reviews:
Loading Google Book Reviews...
Related Books
- Marketing for Dummies
- The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
- 6 Steps to Free Publicity: "For Corporate Publicists or Solo Professionals, Including...Publishers, Consultants, Conference Planners, Politicians, Inventors
- Advertising For Dummies (For Dummies (Business & Personal Finance))
- Public Relations Kit for Dummies
