Marshall McLuhan Critical Evaluations V3

Author: Gary Genosko
Publisher: Routledge
Keywords: evaluations, critical, mcluhan, marshall
Number of Pages: 312
Published: 2004-11-11
List price: unknow
ISBN-10: 0415321727
ISBN-13: 9780415321723

Book Description:

Carefully selected from the voluminous output of the past 40 years, this collection reprints the key critical writings on Canadian communications thinker Marshall McLuhan. McLuhan’s famous aphorisms and uncanny ability to sense megatrends are once again in circulation across and beyond the disciplines. Since his untimely death in 1980, McLuhan’s ideas have been rediscovered and redeployed with urgency in the age of information and cybernation.

Featuring critical introductions to each section by the editor, materials include:

- Interpretations by globally significant writers and theorists such as Tom Wolfe, Raymond Williams, Jean Baudrillard and Umberto Eco, and reveals the contours of McLuhan’s reception in France, as well as skirmishes with his leading ideas by journalists and postmodernists throughout the world.
- Essays by noted communications theorists such as James Carey, Donald Theall and Derrick de Kerckhove, linking McLuhan’s influence across the arts and in relation to critical theory, literary theory and recent literature on postmodernism.
- The McLuhan renaissance of the 1990s in the rise of cyberculture, touching upon his elevation to patron saint of Wired magazine, providing a foundation for Paul Virilio’s theses on speed, and interpretative framework for theorizing new technologies from geographic information systems to the Internet and cyborg life.


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