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Understanding Green Consumer Behaviour: A Qualitative Cognitive Approach (Routledge Studies in Consumer Research)

Author: Sigmund A. Wagner
Publisher: Routledge
Keywords: consumer, routledge, studies, research, approach, cognitive, behaviour, qualitative, understanding
Number of Pages: 304
Published: 2003-07-03
List price: $62.95
ISBN-10: 0415316197
ISBN-13: 9780415316194

Book Description:

There is evidence that most western markets have been affected by green consumer behaviour. This book deals with the questions surrounding this phenomenon, the theories and the practice. Previously only available in hardback.


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