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Marketing:Crit Persp V5 (Critical Perspectives on Marketing Management)

Author: Michael Baker
Publisher: Routledge
Keywords: marketing, management, perspectives, persp, crit, critical
Number of Pages: 712
Published: 2004-11-11
List price: unknow
ISBN-10: 0415249880
ISBN-13: 9780415249881

Book Description:

This outstanding multi-volume set gathers together the most important articles and essays on the development of the marketing phenomenon. The most comprehensive reference and research tool of its kind, it includes approximately 160 articles, combining the best of both the American and European literature and covering a period of over 70 years.


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