Exploring Corporate Strategy: AND MyStrategyLab: Text and Cases

Authors:Gerry Johnson, Kevan Scholes, Richard WhittingtonDy
Publisher: Financial Times Prentice Hall
Keywords: text, cases, mystrategylab, strategy, corporate, exploring
Number of Pages: 881
Published: 2009-12-28
List price: unknow
ISBN-10: 0273731564
ISBN-13: 9780273731566

Book Description:

Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.


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