Eco-Standards, Product Labelling and Green Consumerism (Consumption and Public Life)

Book Description:

Introduction: Green Consumerism, Green Labelling?
The Historical Context Key Trends
Green Labels and other Eco-Standards: A Definition
The Consumers Role: Trusting, Reflecting or Influencing?
Our Cases
Sceptical and Encouraging Arguments
Policy Contexts and Labelling
Three Framing Strategies: From a Complex Reality to a Categorical Label
Organizing the Labelling
Dealing with Mutual Mistrust
Green Labelling and Green Consumerism: Challenges and Horizons