When Firms Change Direction

Authors:Anne Sigismund Huff, James Oran Huffwith Pamela Ba
Publisher: Oxford University Press, USA
Keywords: direction, change, firms
Number of Pages: 288
Published: 2001-01-11
List price: $70.00
ISBN-10: 0195136438
ISBN-13: 9780195136432

Book Description:

Firms within the same competitive environment (industry) respond in different ways to changing environmental (competitive) conditions. The authors of this book argue that the strategy field has not found answers to the questions that flow from this observation. They answer these questions by using what they call a "cognitively anchored theory of strategic change."


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