- Home
- Browser a Book
- Marketing Management (12th Edition)
Marketing Management (12th Edition)
Publisher: Prentice Hall
Keywords: management, marketing
Number of Pages: 816
Published: 2006-01-01
List price: $166.67
ISBN-10: 0131457578
ISBN-13: 9780131457577
Book Description:
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
Reviews:
Loading Google Book Reviews...
Related Books
- Financial Management: Theory & Practice (with Thomson ONE - Business School Edition 1-Year Printed Access Card)
- The Goal: A Process of Ongoing Improvement
- Financial Accounting: An Introduction to Concepts, Methods and Uses
- Corporate Finance with S&P card
- Financial Management: Theory and Practice (with Thomson ONE)
