• Home
  • Browser a Book
  • The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Authors:Margaret Mark, Carol Pearson, Carol S. Pearson
Publisher: McGraw-Hill
Keywords: power, archetypes, brands, extraordinary, outlaw, building, hero
Number of Pages: 400
Published: 2001-01-16
List price: $29.95
ISBN-10: 0071364153
ISBN-13: 9780071364157

Book Description:

A brand’s meaning--how it resonates in the public heart and mind--is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to:
• Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand
• Harness the power of the archetype to align corporate strategy to sustain competitive advantage


Reviews:

Loading Google Book Reviews...

Spread the word



Copyrights 2008,2009 ccebook - we introduce valuable English books. All rights reserved.
www.ccebook.net.Send emails to admin#ccebook.net for any concerns.