- Home
- Browser a Book
- The New Positioning: The Latest on the World’s #1 Business Strategy
The New Positioning: The Latest on the World’s #1 Business Strategy
Publisher: McGraw-Hill
Keywords: business, strategy, world, latest, positioning, new
Number of Pages: 173
Published: 1997-05-01
List price: $12.95
ISBN-10: 0070653283
ISBN-13: 9780070653283
Book Description:
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
Reviews:
Loading Google Book Reviews...
