Authors:Bernard Mullin, Stephen Hardy, William Sutto,
Publisher: Human Kinetic
Keywords: marketing, sport
Number of Pages: 552
Published: 2007-03-20
List price: $76.00
ISBN-10: 0736060529
ISBN-13: 9780736060523

Audiences: Undergraduate and graduate students who need a comprehensive understanding of the principles and practices of sport marketing. Also practitioners who want a handy reference, particularly in the areas of sales, promotional planning, and market research. Sport Marketing, Third Edition, the latest version of the leading sport marketing text, directs students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. The text has been thoroughly updated with a comprehensive ancillary package, new examples and perspectives

Author: Ray R. Sutto
Publisher: Institute for Christian Economic
Keywords: covenant, dominion, prosper
Number of Pages: 347
Published: 1987-06-01
List price: $10.00
ISBN-10: 0930464117
ISBN-13: 9780930464110

Author: C. J. Sutto
Publisher: Cambridge University Pre
Keywords: strategy, corporate, economics
Number of Pages: 236
Published: 1980-04-30
List price: $34.99
ISBN-10: 0521296102
ISBN-13: 9780521296106

This book, first published in 1980, discusses corporate strategy for those interested in applying economic analysis to business problems. Drawing on a wide range of economics and management literature, the book shows how an understanding of industrial economics can help in analysing strategic decisions. Furthermore, the author explains how a firm’s development must be adapted to its environment, its history and the experience of its personnel. Other topics discussed include integration and diversity, the growing importance of multinational operations, the strategic role of mergers, and i

Author: Ray Sutto
Publisher: Dominion Pre
Keywords: state, god, family, owns
Number of Pages: 200
Published: 1987-04-01
List price: unknow
ISBN-10: 0930462165
ISBN-13: 9780930462161

Author: Antony C. Sutto
Publisher: TAB Book
Keywords: america, over, trilaterals
Number of Pages: 162
Published: 1995-06-01
List price: $7.00
ISBN-10: 0944379079
ISBN-13: 9780944379073

This is a new book entirely rewritten with new material and updated from the 1976 version of TRILATERALS OVER WASHINGTON.

Author: Robert I. Sutto
Publisher: Business Plu
Keywords: surviving, one, isn, workplace, civilized, rule, building, asshole
Number of Pages: 224
Published: 2007-02-22
List price: $22.99
ISBN-10: 0446526568
ISBN-13: 9780446526562

The No Asshole Rule was awarded a Quill Award as the Best Business Book of 2007. When Robert Sutton’s "No Asshole Rule" appeared in the Harvard Business Review, readers of this staid publication were amazed at the outpouring of support for this landmark essay. The idea was based on the notion, as adapted in hugely successful companies like Google and SAS, that employees with malicious intents or negative attitudes destroyed any sort of productive and pleasant working environment, and would hinder the entire operation’s success. Now using case studies from these and many more corpor

Author: Robert I. Sutto
Publisher: Free Pre
Keywords: creative, company, build, work, ideas, weird
Number of Pages: 240
Published: 2007-05-15
List price: $14.00
ISBN-10: 0743227883
ISBN-13: 9780743227889

A breakthrough in management thinking, "weird ideas" canhelp every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional and weird. Hire misfits Pursue the impractical Find happy people and encourage them to fight Reward failure but punish inaction Forget your own successesThese and other counterintuitive strategies will unlock ideas you never knew you had.