Authors:Tom Baum, Svend Lundtor,
Publisher: Pergamo
Keywords: tourism, research, advances, seasonality
Number of Pages: 202
Published: 2001-12-21
List price: $122.00
ISBN-10: 0080436749
ISBN-13: 9780080436746

Seasonal variation in demand is a reality for most tourism destinations. To challenge seasonality or to work within its constraints is a destination management issue that faces tourism planners throughout the world. It is an issue that is recognised particularly in regions of the extreme north or south where climate variation imposes directly on the management of tourism.This book is the first to gather a wide range of current thinking on seasonality under one cover. It provides a balanced overview of the evidence and issues relating to tourism seasonality using European, North American and Pa

Authors:Pim Den Hertog, Edward M. Bergman, Svend Remoe, Svend
Publisher: OECD
Keywords: enterprise, industry, services, systems, innovation, clusters, drivers, national, innovative
Number of Pages: 420
Published: 2001-07
List price: $116.00
ISBN-10: 9264187065
ISBN-13: 9789264187061

Author: Svend Hollensen
Publisher: Prentice Hall
Keywords: approach, oriented, decision, marketing, global
Number of Pages: 752
Published: 2007-06-04
List price: $186.67
ISBN-10: 0273706780
ISBN-13: 9780273706786

Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.  Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. Brand new case studies focus on globally recognised brands and companies operating in a number of countries, including IKEA, Philips, Nokia, Guinness and Cereal Partners Worldwide. All new video cases accompany every chapter and are available at www.pearsoned.co.uk/hollensen, featuring such f

Author: Svend Hylleberg
Publisher: Oxford University Press, USA
Keywords: econometrics, texts, advanced, seasonality, modelling
Number of Pages: 488
Published: 1992-10-01
List price: $85.00
ISBN-10: 0198773188
ISBN-13: 9780198773184

This volume brings together leading papers on the existing standard economic theory of seasonality as well as papers which apply newer statistical tools to the modelling of seasonal phenomena. It includes a discussion of the X-11 method of seasonal adjustment, as well as an assessment of recent developments in the field.

Author: Svend Juul
Publisher: Stata Press
Keywords: researchers, health, stata, introduction
Number of Pages: 326
Published: 2006-03-15
List price: $74.95
ISBN-10: 1597180106
ISBN-13: 9781597180108

Designed to assist those working in health research, An Introduction to Stata for Health Researchers explains how to maximize the versatile Stata program for data management, statistical analysis, and graphics for research. The first nine chapters are devoted to becoming familiar with Stata and the essentials of effective data management. The text is also a valuable companion reference for more advanced users. It covers a host of useful applications for health researchers including the analysis of stratified data via epitab and regression models; linear, logistic, and Poisson regression; survi

Author: Svend Hollensen
Publisher: Prentice Hall
Keywords: marketing, global, essentials
Number of Pages: 528
Published: 2009-08-02
List price: $143.00
ISBN-10: 0273717847
ISBN-13: 9780273717843

Essentials of Global Marketing’ has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger firms) face in connection with the internationalization process: Part 1: The decision whether to internationalize Part 2: Deciding which markets to enter Part 3: Developing the market entry strategies Part 4: Designing the global marketing programmes Part 5: Implementing and coordination the global marketing programme The book has a 100% global perspective, in delivering cases from all parts of the world to support chapters and parts. The book h

Author: Svend Hollensen
Publisher: Financal Times Management
Keywords: approach, relationship, management, marketing
Number of Pages: 787
Published: 2002-07-10
List price: $110.00
ISBN-10: 0273643789
ISBN-13: 9780273643784

Marketing Management: A Relationship Approach takes the unique approach of linking relationship marketing to the traditional market planning models, which are used by most marketers today. The importance of the firm, not only to have good relationships with their customers but also with the other actors in the value net, such as suppliers, competitors, supplementors and the firm’s own personnel, and how this, in turn, will develop the firm’s competitive advantage, is paramount. This "new" holistic approach to the marketing planning process is illustrated throughout the book with re