Author: Merlin Stone
Publisher: Kogan Page
Keywords: customer, relationship, management, work, making, guide, financial, services, practical, crm
Number of Pages: 700
Published: 2002-08-21
List price: $95.00
ISBN-10: 0749436964
ISBN-13: 9780749436964

Customer Relationship Management, CRM, has been one of the strongest areas of management focus in financial services companies throughout the world over the last five years. While it is forecast that this will continue for the next five years, many companies are struggling with their CRM programs. They have rushed ahead with the purchase of new CRM systems, but have not done the work to ensure that these systems are deployed effectively. Drawing on the authors’ extensive experience of working with companies to successfully implement and manage their CRM programs, this book devotes itself

Author: Merlin Stone
Publisher: Mariner Books
Keywords: woman, god
Number of Pages: 302
Published: 1978-05-04
List price: $14.00
ISBN-10: 015696158X
ISBN-13: 9780156961585

Here, archaeologically documented is the story of the religion of the Goddess. Known by many names, she reigned supreme in the Near and Middle East. How did the change in women’s roles come about? By documenting the wholesale rewriting of myth and religious dogmans, Stone details an ancient conspiracy that laid the foundation for one of culture’s greatest shams--the legend of Adam and fallen Eve.

Author: Merlin Stone
Publisher: Financial Times Management
Keywords: amp, retain, right, customers, select, interactive, guide, direct, definitive, marketing
Number of Pages: 412
Published: 2003-12
List price: $57.50
ISBN-10: 0273675206
ISBN-13: 9780273675204

We’ve all been on the receiving end of bad direct marketing. It’s a waste of time and money and alienates more customers than it wins. Good direct marketing, on the other hand, is a totally different story. Some companies are so good at it that they manage to repeatedly target the right customers. Their direct marketing is so sharp that it closes the sale and so consistently useful that customers just keep coming back for more. More importantly, it is no longer a specialist function in a separate department. Few marketing managers can afford to be without a decent understanding of

Authors:Merlin Stone, Bryan Foss,
Publisher: Kogan Page Business Books
Keywords: marketing, relationship, customer, successful
Number of Pages: 448
Published: 2001-09-01
List price: $55.00
ISBN-10: 0749435798
ISBN-13: 9780749435790

As customers become increasingly sophisticated in their expectations, the diversity and range of products and services on offers gets ever wider. So how can companies ensure that their product or service is their preferred choice and, more importantly, that it continues to be? The key is to develop a close relationship with those customers through knowledge of their preferences. This volume takes an in-depth look at what companies all over the world are doing to achieve this and shows what tools and techniques are actually bringing results. It is divided into four parts: Customer Knowledge - h

Authors:Mark Cerasale, Merlin Stone,
Publisher: Kogan Page Ltd
Keywords: service, company, product, transform, solutions, demand, business
Number of Pages: 304
Published: 2005-09-03
List price: $21.86
ISBN-10: 0749444703
ISBN-13: 9780749444709

’It argues convincingly that companies should look at what solutions they can provide consumers with, rather than looking at what products they can foist upon them ...this is an effective guide to delivering real value to the customer through genuine innovative thinking’ - "The Marketer". ’One of the most successful business solutions tomes ever published’ - "PC Plus Business". Based partly on IBM’s own transformation, and partly on the transformations that IBM has helped its clients to achieve, this ground-breaking book shows how companies can increase sales and

Authors:Mark Vincent Cerasale, Merlin Stone,
Publisher: Kogan Page
Keywords: business, customer, value, real, transform, solutions, demand, deliver
Number of Pages: 278
Published: 2004-03-28
List price: $39.95
ISBN-10: 0749441720
ISBN-13: 9780749441722

Based partly on IBM’s own transformation, and partly on the transformations that IBM has helped its clients to achieve, this unique book shows how companies can increase sales and improve margins by introducing a range of solutions. It draws upon IBM’s extensive experience of working with clients all over the world to help them to implement these solutions and so achieve a positive transformation, to become a "solutions enterprise." Highly readable, motivational and fast-paced, Business Solutions on Demand includes numerous international cases and examples and diagrams. The author

Authors:Bryan Foss, Merlin Stone, Neil Woodcock,
Publisher: Kogan Page
Keywords: crm, profit, managing, scorecard, management, customer
Number of Pages: 428
Published: 2002-12-30
List price: $65.00
ISBN-10: 0749438959
ISBN-13: 9780749438951

Given the big budgets that are attached to customer management (CM) initiatives, it’s not surprising that companies are keen to see a good level of return on investment. But many companies, especially large ones, are finding that they are not adding value through their CM programs. Conversely, those companies that have focused on improving their CM are seeing significant benefits, as this book clearly shows.