Authors:Oliver H. M. Yau, Hanming You,
Publisher: Routledge
Keywords: consumer, values, research, policy, cultural, satisfaction, behaviour, china, customer
Number of Pages: 256
Published: 1994-01-01
List price: unknow
ISBN-10: 0415004365
ISBN-13: 9780415004367

Companies are increasingly recognizing the power of the consumer and the importance of service quality, product performance and trading standards. Satisfying the consumer is vital, but how can this be measured successfully and how does it differ between cultures? By asking whether numbers of complaints reflect overall dissatisfaction, whether repeat purchasing reflects contentment and whether changing marketing strategies reflect consumer pressure, Yau explores the concepts behind and the methods used for modelling consumer satisfaction. Yau goes on to discuss the problems of generalization sh

Authors:Hsiao-Sheng Liang, Liang Xiaosheng, Chen Hanming, Jam
Publisher: University of Hawaii Press
Keywords: modern, china, fiction, satires, panic, deaf
Number of Pages: 168
Published: 2001-01
List price: $16.99
ISBN-10: 0824823737
ISBN-13: 9780824823733

Educated Youth. The Lost Generation. They served Mao’s Cultural Revolution as Red Guards in the late 1960s, only to be sacrificed to that same revolution a decade later when they were rusticated to desolate communes and the wastelands of northern China. When they were allowed to return to the cities, they found themselves dislocated once again, this time by the social and economic upheavals of the post-Mao era. A former Red Guard and one of China’s most accomplished satirists, Liang Xiaosheng follows his compatriots as they make their way through the morass of petty corruption,