Authors:William Winston, William C Lesch, David Rupert,
Publisher: Routledge
Keywords: book, disk, approach, wise, product, screening, new
Number of Pages: 115
Published: 1994-02-14
List price: $100.00
ISBN-10: 1560244046
ISBN-13: 9781560244042

This text is designed to provide an easily understood layperson’s introduction to the screening of new products. Authors Lesch and Rupert make it easy to implement their ideas with the accompanying software (IBM compatible; 1.44 meg drive required to run software). Readers will increase their likelihood of picking “winners” from “losers” in the new product development game. Generate profit from more “winners” with New Product Screening, the handbook for decisionmaking in bringing new products to the market.Many new product ideas are suggested by analysts and consumers, but not al

Author: William J. Winston
Publisher: Haworth Press
Keywords: services, care, ambulatory, marketing
Number of Pages: 209
Published: 1985-03
List price: $49.95
ISBN-10: 0866563873
ISBN-13: 9780866563871

Practitioners and academicians provide excellent applications to marketing ambulatory care services in urgent care centers, emergicenters, and same-day surgery centers.

Author: William Winston
Publisher: Routledge
Keywords: marketing, care, health, practice, professional
Number of Pages: 224
Published: 1986-01-01
List price: $125.00
ISBN-10: 0866565493
ISBN-13: 9780866565493

This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty.

Author: William Winston
Publisher: Routledge
Keywords: basic, linkages, guide, behavior, marketing, consumer, health
Number of Pages: 101
Published: 1985-01-01
List price: $100.00
ISBN-10: 0866564624
ISBN-13: 9780866564625

Marketing professionals explore the key factors in the relationship between effective marketing and consumer satisfaction in this insightful guide. They address consumer motivation in seeking health care services, ethical appraisal of marketing plans, and patient perceptions of health services.

Author: William Winston
Publisher: Routledge
Keywords: services, financial, marketing
Number of Pages: 143
Published: 1986-01-01
List price: $108.00
ISBN-10: 0866565485
ISBN-13: 9780866565486

Expert authorities in marketing explain essential points for the effective marketing of financial services.

Author: William Winston
Publisher: Routledge
Keywords: marketing, resources, haworth, law, attorneys, firms
Number of Pages: 323
Published: 1993-10-08
List price: $125.00
ISBN-10: 1560243244
ISBN-13: 9781560243243

Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strategies where such advertising was neglected. It is an ideal readings text for today’s attorney and legal consultants who wish to obtain a better insight into select aspects of marketing the law firm.This is the only rea

Authors:William Winston, Jay P Granat,
Publisher: Routledge
Keywords: messages, sales, haworth, marketing, innov, resources, effective, create, entrepreneurs, advertising, small, business, owners, persuasive
Number of Pages: 194
Published: 1994-07-29
List price: $100.00
ISBN-10: 156024366X
ISBN-13: 9781560243663