Authors:Michael R. Solomon, Greg W. Marshall, Elnora W. Stua
Publisher: Prentice Hall
Keywords: real, choices, people, marketing
Number of Pages: 640
Published: 2008-10-17
List price: $162.67
ISBN-10: 0136054218
ISBN-13: 9780136054214

For undergraduate Principles of Marketing courses. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. The new edition is updated to reflect new marketing strategies companies are using to reach today’s increasingly savvy consumers.

Authors:David Allan Bradley, Derek Seward, David Dawson, Stua
Publisher: CRC Press
Keywords: systems, machines, intelligent, design, mechatronics
Number of Pages: 348
Published: 2000-11-17
List price: $69.95
ISBN-10: 0748754431
ISBN-13: 9780748754434

Mechatronics as a discipline has an ever growing impact on engineering and engineering education as a defining approach to the design, development, and operation of an increasingly wide range of engineering systems. The increasing scope and complexity of mechatronic systems means that their design and development now involve not only the technical aspects of its core disciplines, but also aspects of organization, training, and management.Mechatronics and the Design of Intelligent Machines and Systems reflects the significant areas of development in mechatronics and focuses on the higher-level