Authors:Soren Hougaard, Mogens Bjerre,
Publisher: Springer
Keywords: relationship, marketing, strategic, rethinking, marketer
Number of Pages: 230
Published: 2009-11-25
List price: $69.95
ISBN-10: 3642032427
ISBN-13: 9783642032424

In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business models in which effectiveness is evaluated on an individualised basis leads to outstanding business performance. Based on these principles the authors present a concrete and practically manageable framework for implementation. Readers will find surprising, useful, and applicable marketing models, t

Authors:Soren Hougaard, Mogens Bjerre,
Publisher: Springer
Keywords: marketing, relationship, strategic
Number of Pages: 371
Published: 2004-08-26
List price: $74.95
ISBN-10: 3540018700
ISBN-13: 9783540018704

There is more and more evidence that economic effectiveness and quality in customer relations must be viewed as a separate strategic issue in marketing. The attributes of exchanges, i.e. reciprocity, interdependence, partnership and transparency vis-a-vis every single customer create more and ’market dominance’. This book encompasses strategical as well as operational points of view and gives a complete overview of strategic relationship marketing and the theoretical rationals and paradigms. The authors introduce the concept of relationship networks and discuss how to deal wit

Authors:David Soren, Noelle Soren,
Publisher: L’Erma di Bretscheider
Keywords: roman, cemetery, villa, infant
Number of Pages: 1160
Published: 1998-01-01
List price: $608.00
ISBN-10: 8870629899
ISBN-13: 9788870629897

This is a collection of articles by several authors, of findings during the excavation of a roman villa. Reports include history and assessment of the grounds on which the villa was built, summary of construction and destruction, as well of the excavations. Notes on several rooms, stucco facing and plaster from the walls of the villa, decorations, color-coated and painted ware. It also reports on writings concerning ceramics as kitchen tools, as well as building material. It has notes on amphorae, glass, pottery, and floor mosaics.

Author: Philip Hougaard
Publisher: Springer
Keywords: data, survival, multivariate, analysis
Number of Pages: 560
Published: 2000-08-25
List price: $109.00
ISBN-10: 0387988734
ISBN-13: 9780387988733

Survival data or more general time-to-event data occur in many areas, including medicine, biology, engineering, economics, and demography, but previously standard methods have requested that all time variables are univariate and independent. This book extends the field by allowing for multivariate times. Applications where such data appear are survival of twins, survival of married couples and families, time to failure of right and left kidney for diabetic patients, life history data with time to outbreak of disease, complications and death, recurrent episodes of diseases and cross-over studie

Authors:Todd Oakley, Anders Hougaard,
Publisher: John Benjamins Publishing Company
Keywords: new, series, pragmatics, interaction, spaces, discourse, mental
Number of Pages: 262
Published: 2008-04-15
List price: $158.00
ISBN-10: 9027254141
ISBN-13: 9789027254146

The cognitive theory of mental spaces and conceptual integration (MSCI) is a twenty-year-old, cross-disciplinary enterprise that presently unfolds in academic circles on many levels of reflection and research. One important area of inquiry where MSCI can be of immediate use is in the pragmatics of written and spoken discourse and interaction. At the same time, empirical insights from the fields of interaction and discourse provide a necessary fundament for the development of the cognitive theories of discourse. This collection of seven chapters and three commentaries aims at evaluating and dev

Authors:Juha M. Alho, Svend E. Hougaard Jensen, Jukka Lassil
Publisher: Cambridge University Press
Keywords: sustainability, fiscal, demographics, uncertain
Number of Pages: 304
Published: 2008-04-21
List price: $115.00
ISBN-10: 0521877407
ISBN-13: 9780521877404

There is widespread acceptance that much of the developed world faces a potential pensions and welfare crisis as a result of declining birth rates and an ageing population. However, there is considerable uncertainty about the specifics of demographic forecasting and this has significant implications for public finances. Uncertain Demographics and Fiscal Sustainability addresses the economic consequences of uncertainty and, with particular reference to European economies, explores the impact of demographic risks on public finances, including pension systems, health care and old-age care expendi

Author: Soren Lauese
Publisher: Addison Wesley
Keywords: engineering, perspective, software, design, interface, user
Number of Pages: 624
Published: 2005-02-14
List price: $94.00
ISBN-10: 0321181433
ISBN-13: 9780321181435

Why is it that some computing systems appear simple and intuitive to use, while others confuse the users trying to work with them? For some software designers the interface is still seen as an add-on when the rest of the program has been written while human-computer interaction specialists consider programming the final task after numerous interface prototypes have been designed and evaluated. This book bridges the gap between the communities by showing how to design screens in a systematic way so that they are easy to understand and support the user interface efficiently. To do so, it draws o