Author: Seth Godin
Publisher: Portfolio Hardcover
Keywords: stories, low, world, authentic, telling, liars, power, marketers
Number of Pages: 208
Published: 2005-05-19
List price: $23.95
ISBN-10: 1591841003
ISBN-13: 9781591841005

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . and believing it makes it true. Successful marketers don’t talk about features or even benefits. Instead, they tell a story. A story we want to believe. This is a book about doing what consumers demand-painting vivid pictures that

Author: Seth Godin
Publisher: Hyperion
Keywords: ideavirus, unleashing
Number of Pages: 240
Published: 2001-10-10
List price: $14.00
ISBN-10: 0786887176
ISBN-13: 9780786887170

The book that sparked a marketing revolution. "This is a subversive book. It says that the marketer is not -- and ought not to be -- at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point. Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to- customer dialogue

Author: Seth Godin
Publisher: Dearborn Trade Pub
Keywords: market, stock, clueless
Number of Pages: 218
Published: 1997-06
List price: $15.95
ISBN-10: 0793125553
ISBN-13: 9780793125555

Packed with user-friendly tips, charts, sidebars, pop quizzes, checklists and resources throughout, this guide helps stock market neophytes get their feet wet without drowning. Investment strategies for varying levels of risk tolerance are described, so that readers can start with the one best suited to them.

Author: Seth Godin
Publisher: Portfolio Hardcover
Keywords: remarkable, business, transform, cow, purple
Number of Pages: 160
Published: 2003-05
List price: $20.95
ISBN-10: 159184021X
ISBN-13: 9781591840213

You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don’t? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired ’P’s marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren’t working anymore. There&#

Author: Seth Godin
Publisher: Portfolio Hardcover
Keywords: indispensable, linchpin
Number of Pages: 256
Published: 2010-01-26
List price: $25.95
ISBN-10: 1591843162
ISBN-13: 9781591843160

"The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about." In bestsellers such as Purple Cow and Tribes, Seth Godin taught readers how to make remarkable products and spread powerful ideas. But this book is different. It’s about you - your choices, your future, and your potential to make a huge difference in whatever field you choose. There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. The

Author: Seth Godin
Publisher: Simon & Schuster
Keywords: friends, customers, strangers, turning, marketing, permission
Number of Pages: 256
Published: 1999-05-06
List price: $25.00
ISBN-10: 0684856360
ISBN-13: 9780684856360

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying poten

Author: Seth Godin
Publisher: Kaplan Business
Keywords: market, stock, clueless
Number of Pages: 224
Published: 2001-03-08
List price: $17.95
ISBN-10: 0793143675
ISBN-13: 9780793143672

Back and better than ever, If You’re Clueless about the Stock Market and Want to Know More is the ultimate stock-market primer. It’s packed with user-friendly tips, charts, sidebars, pop quizzes, and resources throughout.