Authors:Scott W. Cooper, Fritz P. Grutzner, Birk P. Cooper,
Publisher: McGraw-Hill
Keywords: tips, traps, business, marketing
Number of Pages: 256
Published: 2008-02-21
List price: $18.95
ISBN-10: 0071494898
ISBN-13: 9780071494892

Win new customers—and keep them coming back Whether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know what they want. Written by three marketing experts, Tips & Traps for Marketing Your Business is filled with marketing best practices that show you how to win over new customers and make existing customers more profitable. You’ll also find practical and proven marketing tips and traps to help you grow your business, lessons learned from realworld experience, and tangible examples from the leading companies in business toda

Author: Scott Cooper
Publisher: Free Spirit Publishing
Keywords: friends, stop, teasing, yourself, tools, chop, learn, mighty, thought, speak
Number of Pages: 128
Published: 2005-06-15
List price: $12.99
ISBN-10: 1575421828
ISBN-13: 9781575421827

What if every kid had a handy toolbox of ways to get along with others? That’s just what this book is: a collection of 21 concrete strategies kids can pull out and use to express themselves, build relationships, end arguments and fights, halt bullying, and beat unhappy feelings. Like the Mighty Might, which takes all the fun out of teasing. And the Thought Chop, which helps kids resist self-defeating thoughts. And the Squeaky Wheel, a type of persistence that gets results. And the Coin Toss, a simple way to resolve small conflicts. Each tool is clearly described, illustrated with true-to-lif

Authors:Peter Gloor, Scott Cooper,
Publisher: AMACOM
Keywords: thing, chasing, coolhunting
Number of Pages: 256
Published: 2007-04-04
List price: $24.95
ISBN-10: 0814473865
ISBN-13: 9780814473863

What do the iPod, MySpace, Facebook, and YouTube all have in common? They’re fresh, they’re hot, and most importantly--they’re cool. But while many companies embark on the eternal quest for the next big thing, very few know how to actually find it. Coolhunting will take you into the very heart of the search and show you how to find trendsetters, spot innovations, and turn brilliant ideas into hot new trends. Major companies like Starbucks and Procter & Gamble have already discovered the power of coolhunting. Now, you can learn how to: * Tap into the principles of cool and ide

Authors:Roman Hiebing, Scott Cooper,
Publisher: McGraw-Hill
Keywords: plan, completing, works, organizing, one, marketing, day
Number of Pages: 344
Published: 2004-04-15
List price: $24.95
ISBN-10: 0071395229
ISBN-13: 9780071395229

The One-Day Marketing Plan shows entrepreneurs and business owners how to quickly design a marketing plan for any business. Hiebing and Cooper’s streamlined, 10-step process guides readers through the development and execution of effective marketing plans, and provides the tools to accurately evaluate bottom-line results. Packed with helpful checklists and templates, this practical, comprehensive third edition includes up-to-the-minute information on brand positioning and Internet marketing tactics.

Authors:Robert G. Cooper, Scott J. Edgett,
Publisher: BookSurge Publishing
Keywords: strategy, technology, innovation, product
Number of Pages: 272
Published: 2009-09-04
List price: $34.95
ISBN-10: 1439252246
ISBN-13: 9781439252246

Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic management, and innovation governance. In this book, two of the world’s foremost experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett, take you step-by-step through the critical phases of developing your own product innovation strategy – a master plan for your business’s entire new product effort. No other business authors give you this kind of uncomplicated narrative, informed by significant industry experience and with examples

Authors:Robert G. Cooper, Scott J. Edgett, Elko J. Kleinsc
Publisher: Basic Book
Keywords: second, products, new, management, portfolio
Number of Pages: 400
Published: 2002-01-03
List price: $44.00
ISBN-10: 0738205141
ISBN-13: 9780738205144

The definitive guide on how to manage your company’s product portfolio for maximum long-term growth-fully updated and expanded. In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company’s product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current R&D operations; determine which products are most worthy of

Authors:Thompson Cooper, Charles Henry Cooper,
Publisher: BiblioLife
Keywords: dantabrigienses, athenae
Number of Pages: 606
Published: 2009-10-27
List price: $38.99
ISBN-10: 1116075873
ISBN-13: 9781116075878