Author: Richard B. McKenzie
Publisher: Springer
Keywords: puzzles, pricing, movies, costs, popcorn
Number of Pages: 328
Published: 2008-05-19
List price: $27.99
ISBN-10: 0387769994
ISBN-13: 9780387769998

With exhaustive research and a wry sense of humor, University of California, Irvine professor Richard McKenzie probes the pricing questions that consumers so often fail to ask in Why Popcorn Costs So Much at the Movies. By distilling the effectiveness of commonly-held strategies, McKenzie illuminates the logic in the seemingly illogical and shakes the foundations of prevalent pricing myths. Are we really fooled by prices that end in 9? If holiday clearance sales are about excess inventory, wouldn’t retailers hire better buyers the next year? And why do coffee shops offer free WiFi? Fans

Author: Richard B. McKenzie
Publisher: Oxford University Press, USA
Keywords: prosperous, future, confidence, regain, progress, americans, paradox
Number of Pages: 256
Published: 1997-03-06
List price: $27.50
ISBN-10: 0195102398
ISBN-13: 9780195102390

Americans have never had it better. Compared to today, the standard of living for the average American just a century ago was dismally low, almost on the level of a Third World country. Now life expectancy is greater, real income higher, and technology superior. Contemporary pessimism ("We won’t be as prosperous as our parents," etc.) springs from an unlikely source: too many opportunities, not too few. The economy is restructuring itself in dramatic fashion, and this fosters uncertainty about the future. But when things are put in perspective, argues Richard B. McKenzie in this importan

Author: Richard B. McKenzie
Publisher: Springer
Keywords: rational, economics, behavior, search, predictably, defenses
Number of Pages: 308
Published: 2009-11-18
List price: $59.95
ISBN-10: 3642015859
ISBN-13: 9783642015854

Mainstream economists everywhere exhibit an "irrational passion for dispassionate rationality." Behavioral economists, and long-time critic of mainstream economics suggests that people in mainstrean economic models "can think like Albert Einstein, store as much memory as IBM’s Big Blue, and exercise the will power of Mahatma Gandhi," with a view that economists’ view of homo sapiens is simply wrongheaded. Indeed, Thaler and other behavioral economists and psychology have documented a variety of ways in which real-world people fall far short of mainstream economists’ idealized economi

Authors:Richard B. McKenzie, Dwight R. Lee,
Publisher: Oxford University Press, USA
Keywords: profitable, organization, productive, collaborative, incentives, develop, managing
Number of Pages: 352
Published: 1998-09-24
List price: $60.00
ISBN-10: 0195119010
ISBN-13: 9780195119015

Incentives are the most powerful tools executives can use to improve worker performance. This is particularly true in today’s empowered workplace, where incentives can ensure that workers apply their initiative toward company goals. Now, in this groundbreaking book, Richard McKenzie and Dwight Lee show how to select the right incentives and how to use them for best results. Generously illustrated with examples from business, industry, government, academia, and professional sports, this superb volume offers a comprehensive overview of incentives, both in theory and in practice, providi

Authors:Richard B. McKenzie, Dwight R. Lee,
Publisher: Cambridge University Press
Keywords: thinking, managers, way, economic, mbas, microeconomics
Number of Pages: 716
Published: 2006-02-13
List price: $96.00
ISBN-10: 0521859816
ISBN-13: 9780521859813

This is the first textbook in microeconomics written exclusively for MBA students. McKenzie/Lee minimizes attention to mathematics and maximizes attention to intuitive economic thinking. The text is structured clearly and accessibly: Part I of each chapter outlines the basic theory and Part II applies this basic theory to management issues. ’Perspective’ sections in each chapter provide a new line of argument or different take on a business or policy issue, and carefully chosen topics and review questions are designed to spark lively and instructive debates. The accompanying DVD co

Author: Clarence McKenzie Victoria A. McKenzie
Publisher: BiblioLife
Keywords: shadows, light
Number of Pages: 84
Published: 2009-07-17
List price: $18.75
ISBN-10: 1110973179
ISBN-13: 9781110973170

Author: P G Mckenzie
Publisher: M-Y Books
Keywords: desecration
Number of Pages: 338
Published: 2008-01-14
List price: $15.99
ISBN-10: 0955606446
ISBN-13: 9780955606441

Environmental future thriller based on existing technology extrapolated into the future .