Author: Pirjo Laaksonen
Publisher: Routledge
Keywords: research, consumer, policy, concepts, involvement
Number of Pages: 220
Published: 1994-12
List price: $65.00
ISBN-10: 0415097606
ISBN-13: 9780415097604

This study looks at how far consumers are involved in the decisions they make on purchases. It explores the relationship between the person and the product in terms of cognitive structures and the meanings and concepts that lie behind a product which influence consumer choice. Pirjo Laaksonen starts by defining the social psychological background to the area before identifying ways to research and define the nature of consumer involvement and conceptual development. She lays emphasis on the measurement issues, developing a procedure for conducting a conceptual analysis. Using research that stu

Authors:Simo S. Oja, Arne Schousboe, Pirjo Saransaari, Ab
Publisher: Springer
Keywords: peptides, nervous, system, acids, amino, neurochemistry, molecular, neurobiology, handbook
Number of Pages: 422
Published: 2007-04-13
List price: $249.00
ISBN-10: 0387303421
ISBN-13: 9780387303420