Authors:Neil G. Kotler, Philip Kotler, Wendy I. Kotler,
Publisher: Jossey-Bass
Keywords: audiences, generating, revenue, resources, building, missions, marketing, strategy, designing, museum
Number of Pages: 544
Published: 2008-08-11
List price: $60.00
ISBN-10: 0787996912
ISBN-13: 9780787996918

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum’s mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum’s offerings and consumer value

Author: Philip Kotler
Publisher: Pearson Custom Publishing
Keywords: millenium, management, marketing
Number of Pages: 456
Published: 2002
List price: unknow
ISBN-10: 0536630992
ISBN-13: 9780536630995

This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on customer relationship management, partner relationship management, the Internet and its effects and uses, brand building and brand asset management, alternative go-to-market channels, and

Author: Philip Kotler
Publisher: Wiley
Keywords: needs, manager, concepts, insights, marketing
Number of Pages: 224
Published: 2003-03-03
List price: $27.95
ISBN-10: 0471268674
ISBN-13: 9780471268673

Praise for Philip Kotler’s MARKETING INSIGHTS FROM A to Z "There’s only one name in marketing: Phil Kotler. His latest may be his best-a summa that captures the best of his insights, as original today as when he first took pen in hand, forty years ago." -Tom Peters, author of In Search of Excellence and The Circle of Innovation "If you are going to buy one book by Philip Kotler, buy this one. In this accessible, current, and personality-filled read, you will get the most complete picture possible of what marketing today is all about." -Sergio Zyman, author of Th

Author: Philip Kotler
Publisher: Wiley
Keywords: solutions, signs, sins, marketing, deadly
Number of Pages: 160
Published: 2004-04-02
List price: $24.95
ISBN-10: 0471650226
ISBN-13: 9780471650225

Marketing’s undisputed doyen offers an unbeatable guide on what not to doAs the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can’t be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common—and most damaging—mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they’re glaring d

Author: Philip Kotler
Publisher: Prentice Hall
Keywords: millennium, management, marketing
Number of Pages: 784
Published: 1999-07-19
List price: $126.67
ISBN-10: 0130122173
ISBN-13: 9780130122179

This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium. Chapter topics discuss building cu

Author: Philip Kotler
Publisher: Pearson Prentice Hall
Keywords: marketing, principles
Number of Pages: 1020
Published: 2008-01-01
List price: unknow
ISBN-10: 0273711563
ISBN-13: 9780273711568

Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters. With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in the global marketplace. Covering exciting new topics such as Sustainability, this text continues to be a lead

Author: Philip Kotler
Publisher: Free Press
Keywords: marketing, kotler
Number of Pages: 272
Published: 2001-08-20
List price: $22.27
ISBN-10: 0684860473
ISBN-13: 9780684860473

State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers’ needs and wants to build brand equity to creating loyal and long-term customers.