Authors:Patrick De Pelsmacker, Patrick Van Kenhove, Wim Jans
Publisher: Prentice Hall
Keywords: spss, research, marketing
Number of Pages: 456
Published: 2008-12-14
List price: $200.00
ISBN-10: 0273703838
ISBN-13: 9780273703839

Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.

Author: Patrick De Pelsmacker
Publisher: Prentice Hall
Keywords: perspective, european, communications, marketing, foundations
Number of Pages: 648
Published: 2006-12
List price: unknow
ISBN-10: 0273706934
ISBN-13: 9780273706939

Marketing Communications: A European Perspective, third edition, covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet. Filled with original, in-depth material, and supported by input from a number of premier marketing executives, Marketing Communications: A European Perspective, third edition, offers coverage from globally-recognised companies and brands, including Microsoft, Ford, Kitkat, McDonald’s This book is designed to

Authors:Philip Kitchen, Patrick de Pelsmacker,
Publisher: Routledge
Keywords: communications, marketing, integrated, primer
Number of Pages: 208
Published: 2004-09-02
List price: $58.95
ISBN-10: 0415314216
ISBN-13: 9780415314213

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.

Authors:Philip Kitchen, Patrick de Pelsmacker,
Publisher: Routledge
Keywords: communications, marketing, integrated, primer
Number of Pages: 208
Published: 2004-09-01
List price: $205.00
ISBN-10: 0415314208
ISBN-13: 9780415314206

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including

Authors:Philip J. Kitchen, Patrick de Pelsmacker, Lynne Eagl
Publisher: Routledge
Keywords: communications, marketing, reader
Number of Pages: 296
Published: 2006-01-13
List price: $56.95
ISBN-10: 0415356490
ISBN-13: 9780415356497

Marketing Communications: A Reader is an international and multidisciplinary collection that reflects the complex and diverse range of information available on marketing communications today. Features include:* Editors’ analysis and commentary * Case studies * Discussion questions * Each chapter is dedicated to a key element of the promotional mix The editors provide pathways of understanding to enable readers to develop their knowledge and comprehension of the various tools, concepts and practice of marketing communications. Engaging and illuminating, the editors have created a

Authors:Bernd Hamm, Patrick Asbach, Dirk Beyersdorff, Patrick
Publisher: Thieme
Keywords: radiology, diagnosis, direct, imaging, urogenital
Number of Pages: 258
Published: 2008-04-09
List price: $59.95
ISBN-10: 3131451513
ISBN-13: 9783131451514

"Dx-Direct" is a series of twelve Thieme books covering the main subspecialties in radiology. It includes all the cases you are most likely to see in your typical working day as a radiologist. For each condition or disease you will find the information you need - with just the right level of detail."Dx-Direct" gets to the point. It features: definitions, epidemiology, etiology, and imaging signs; typical presentation, treatment options, course and prognosis; and, differential diagnosis, tips and pitfalls, and key references ...all combined with high-quality diagnostic images.Whether you are a

Authors:Patrick Traynor, Patrick McDaniel, Thomas La Porta,
Publisher: Springer
Keywords: security, information, advances, networks, telecommunications
Number of Pages: 182
Published: 2008-07-07
List price: $109.00
ISBN-10: 0387724419
ISBN-13: 9780387724416

Telecommunications networks are a critical component of the economic and social infrastructures in which we live. Each day, well over three billion people across the globe rely upon these systems, as their primary means of connecting to the world around them. Given the significant focus on securing critical infrastructure in recent years, Security for Telecommunications Networks creates a starting place for new researchers in the field of secure telecommunications networks. This volume not only discusses emerging threats, along with system vulnerability, but also presents the open questio