Authors:Soren Hougaard, Mogens Bjerre,
Publisher: Springer
Keywords: relationship, marketing, strategic, rethinking, marketer
Number of Pages: 230
Published: 2009-11-25
List price: $69.95
ISBN-10: 3642032427
ISBN-13: 9783642032424

In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business models in which effectiveness is evaluated on an individualised basis leads to outstanding business performance. Based on these principles the authors present a concrete and practically manageable framework for implementation. Readers will find surprising, useful, and applicable marketing models, t

Authors:Soren Hougaard, Mogens Bjerre,
Publisher: Springer
Keywords: marketing, relationship, strategic
Number of Pages: 371
Published: 2004-08-26
List price: $74.95
ISBN-10: 3540018700
ISBN-13: 9783540018704

There is more and more evidence that economic effectiveness and quality in customer relations must be viewed as a separate strategic issue in marketing. The attributes of exchanges, i.e. reciprocity, interdependence, partnership and transparency vis-a-vis every single customer create more and ’market dominance’. This book encompasses strategical as well as operational points of view and gives a complete overview of strategic relationship marketing and the theoretical rationals and paradigms. The authors introduce the concept of relationship networks and discuss how to deal wit

Author: Mogens Bjerre (eds.) Herbert Kotzab
Publisher: Copenhagen Business School Press
Keywords: perspective, scm, retailing
Number of Pages: 264
Published: 2005-08-15
List price: $44.00
ISBN-10: 8763001268
ISBN-13: 9788763001267

This textbook represents the next generation in retail management! These pages expand upon the basic assumption that economic effectiveness and quality in operations should and must be viewed as the way for retail businesses to develop overall competitive advantage. In a world of increasing competitiveness and transparency and interactivity, retail management will have to change. The book presents a cutting-edge SCM framework and integrates it with basic principles of operations, management and marketing. Out of this integration of standard marketing principles and innovative relationship m

Author: Mogens Bjerre International Workshop on Consumer
Publisher: Edward Elgar Publishing
Keywords: business, strategies, behaviour, consumer, commerce, grocery
Number of Pages: 322
Published: 2005-10-05
List price: $160.00
ISBN-10: 1845422988
ISBN-13: 9781845422981

This book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, grocery e-commerce has experienced both consistent successes such as Tesco.com and irrevocable failures such as Webvan.com. Niels Kornum and Mogens Bjerre bring key researchers together to investigate the factors contributing to the success of grocery e-commerce, particularly in countries that had the earliest and most extensive experiences in this field: the USA, the UK and Scandinavia. The authors argue that grocery e-commerce i

Authors:Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre,
Publisher: Routledge
Keywords: practice, theory, research, management, brand
Number of Pages: 288
Published: 2009-02-20
List price: $47.95
ISBN-10: 041544327X
ISBN-13: 9780415443272

For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition of what a brand is remains elusive.   This comprehensive textbook presents the reader with an exhaustive analysis of the scientific and paradigmatic approaches to the nature of brand as it has developed over the last twenty years. Taking a multi-disciplinary approach and offering an exhaustive analysis of brand research literature, it delivers a thorough understanding of the managerial implications of these different approaches to

Authors:Mogens Muller, Mogens Muller, Henrik Tronier,
Publisher: Sheffield Academic Press
Keywords: new, testament, supplement, study, reception, journal
Number of Pages: 240
Published: 2002-08
List price: $180.00
ISBN-10: 1841273147
ISBN-13: 9781841273143

This sudy systematically explores the concept of the New Testament as a "reception" of various antecedents. The first three chapters cover its reception of the Old Testament, of Second Temple Judaism and of Graeco-Roman culture. Three further chapters explore the reception of Jesus, using as examples the Synoptic parables, Matthew’s Messianic Teacher, and the Christology of the Book of Revelation. Paul is considered in a chapter on his reception in Acts, and three final chapters survey broader themes: feminist reception, reception history within the New Testament (using the Annunciation

Author: Niels Bjerre-Poulsen
Publisher: Museum Tusculanum Press
Keywords: conservative, movement, american, organizing, face, right
Number of Pages: 250
Published: 2003-02
List price: $43.00
ISBN-10: 8772898097
ISBN-13: 9788772898094

Tells the compelling story of how the American conservative movement in the two decades following World War II managed to move from obscurity to the centre stage of national politics. When Dwight D Eisenhower in 1952 defeated the conservative champion Robert Taft and won the Republican presidential nomination, many on the American right felt that they had become homeless within the established party-system. The brand of liberalism which permeated the nation’s intellectual life had also become bipartisan political doctrine. The feeling of cultural and political ostracism triggered a quest