Author: Mayank Sharma
Publisher: Global India Publications Pvt Ltd
Keywords: product, marketing, strategy, competitive, amp, management, lifecycles
Number of Pages: 310
Published: 2009-12-31
List price: $20.00
ISBN-10: 938022804X
ISBN-13: 9789380228044

The book clearly explains the fundamentals of the subject and is designed to give an insight to the students with Indian examples. The book is writen in simple language so that it can be understood by the students. Almost all the topics on consumer behaviour and advertising have been covered in this book. In advertising, besides the promotional tools, ethical and social issues have also been dealt in a comprehensive manner.

Author: Mayank Chowdhary
Publisher: Global India Publications Pvt Ltd
Keywords: expenses, inventory, operating, throughput, management, constraint
Number of Pages: 305
Published: 2009-12-31
List price: $20.00
ISBN-10: 9380228619
ISBN-13: 9789380228617

Sometimes our constraints aren’t merely physical. In many cases they’re policies : the laws, regulations, rules, or procedures that determine what we can or can’t do. Even the way we thik can be a constraint to ourselves and our organizations. This book deals on how we can manage organisation’s constraints. It shows which reports and metrics to use in a throughput environment. It also gives emphasis on how throughput accounting can be used to find the best solutions in a large number of real-world situations.

Author: Mayank Chhaya
Publisher: Doubleday Religion
Keywords: mystic, monk, man, lama, dalai
Number of Pages: 352
Published: 2007-03-13
List price: $23.95
ISBN-10: 0385519451
ISBN-13: 9780385519458

Written with the full cooperation of the Dalai Lama, this fascinating, up-to-date biography at once captures the public persona and enduring mystery behind one of the world’s most important spiritual leaders.In 1997, the Indian journalist Mayank Chhaya was authorized by the Dalai Lama to write about his life and times. The only authorized biographer who is not a Buddhist, Chhaya conducted more than a dozen personal interviews with the Dalai Lama in McLeod Ganj in India’s Himalayan north, home to Tibet’s government-in-exile. In Dalai Lama: Man, Monk, Mystic he presents an in-depth, insigh

Author: Ram Nath Sharma & Rajendra Kumar Sharma
Publisher: Atlantic Publishers & Distributors (P) Ltd.
Keywords: psychology, educational, advanced
Number of Pages: 580
Published: 2006-11-14
List price: $75.00
ISBN-10: 8171566065
ISBN-13: 9788171566068

During the course of teaching educational psychology to graduate and postgraduate students, the authors felt the need for a suitable textbook on this subject which may cover the syllabi of Indian Universities and maintain a balanced outlook. The books written by Western authors are set in Western environment and hardly cater to the needs of Indian students. An attempt has been made to provide a model textbook excluding all unnecessary elaborations and including whatever is required to maintain a good standard. The language of the book is simple and lucid. The book provides all valuable aspect

Author: Ram Nath Sharma & Rajendra Kumar Sharma
Publisher: Atlantic Publishers & Distributors (P) Ltd.
Keywords: india, education, problems
Number of Pages: 444
Published: 2006-12-14
List price: $79.50
ISBN-10: 817156612X
ISBN-13: 9788171566129

One of the burning concerns of the present-day society pertains to education. A common belief among the teachers, students, guardians and governmental authorities is that the existing system of education is not apt enough to cope with the national needs and aspirations; educational efforts need to be transformed and improved. It is with this view that the present book has been written. It analytically and individually deals with the varied problems of education prevalent at all levels of education, be it primary, secondary or university levels in India. Various spheres of education, viz. Wome

Authors:T.V. Rajan, V.P. Sharma, Sharma Ashok,
Publisher: Prentice-Hall of India Pvt.Ltd
Keywords: techniques, principles, treatment, heat
Number of Pages: 476
Published: 2004-08-15
List price: unknow
ISBN-10: 812030716X
ISBN-13: 9788120307162

Author: Ram Nath Sharma & Rachana Sharma
Publisher: Atlantic Publishers & Distributors (P) Ltd.
Keywords: psychology, experimental
Number of Pages: 348
Published: 2006-11-14
List price: $59.50
ISBN-10: 8126902329
ISBN-13: 9788126902323

Experimental Psychology, that studies external behaviour as well as the internal processes of the different stages of human development as also of animals, is considered the most important branch of psychology. The credit for establishing psychology on a scientific basis is given to experimental method. The scope of Experimental Psychology is widening with the invention of new tools and instruments for experiments. It is the core of the curriculum prescribed for psychology in almost all the Indian universities, both at the undergraduate and postgraduate levels. The present book, Experimental