Authors:Mark Morgan, Andrew Cole, Dave Johnson, Rob Johnson,
Publisher: Jossey-Bass
Keywords: business, killing, yourself, change, engage, transformation, executing, sweeping
Number of Pages: 288
Published: 2010-03-08
List price: $29.95
ISBN-10: 0470474408
ISBN-13: 9780470474402

Practical real-world lessons for transforming any business Based on the authors’ decades of experience dealing with major business transformation, this book provides valuable guidance for any company contemplating mergers, acquisitions, or a major restructuring of your business model. Many organizations undergo transformation with lots of enthusiasm, but are frustrated with the results. This book contains a set of lessons gained in the process of working in and with organizations in the process of transformation. Some of the lessons include: The customer is always right except wh

Author: Mark Johnson
Publisher: Univ Of Minnesota Press
Keywords: metaphor, perspectives, philosophical
Number of Pages: 384
Published: 1981-10-23
List price: $60.00
ISBN-10: 0816657971
ISBN-13: 9780816657971

Author: Mark Johnson
Publisher: University Of Chicago Press
Keywords: understanding, human, aesthetics, meaning
Number of Pages: 328
Published: 2008-11-15
List price: $22.50
ISBN-10: 0226401936
ISBN-13: 9780226401935

In The Meaning of the Body, Mark Johnson continues his pioneering work on the exciting connections between cognitive science, language, and meaning first begun in the classic Metaphors We Live By. Johnson uses recent research into infant psychology to show how the body generates meaning even before self-consciousness has fully developed. From there he turns to cognitive neuroscience to further explore the bodily origins of meaning, thought, and language and examines the many dimensions of meaning—including images, qualities, emotions, and metaphors—that are all rooted in the body’s physi

Author: Mark Johnson
Publisher: University Of Chicago Press
Keywords: science, ethics, cognitive, implications, imagination, moral
Number of Pages: 302
Published: 1994-11-01
List price: $30.00
ISBN-10: 0226401693
ISBN-13: 9780226401690

Using path-breaking discoveries of cognitive science, Mark Johnson argues that humans are fundamentally imaginative moral animals, challenging the view that morality is simply a system of universal laws dictated by reason. According to the Western moral tradition, we make ethical decisions by applying universal laws to concrete situations. But Johnson shows how research in cognitive science undermines this view and reveals that imagination has an essential role in ethical deliberation. Expanding his innovative studies of human reason in Metaphors We Live By and The Body in the Mind, Joh

Author: Mark W. Johnson
Publisher: Harvard Business Press
Keywords: growth, renewal, innovation, model, space, business, seizing
Number of Pages: 288
Published: 2010-02-22
List price: $29.95
ISBN-10: 1422124819
ISBN-13: 9781422124819

This title presents a practical approach to fuel game changing growth through business model innovation. Transformational new growth remains the Holy Grail for many organizations. But a deep understanding of how great business models are made can provide the key to unlocking that growth. This landmark book describes how companies can achieve transformational growth in new markets Or, simply put, how they can seize the white space. To step out into the unknown and seize the white space requires a new language - and a framework with which to understand an existing enterprise and the white space

Author: Mark Johnson
Publisher: University Of Chicago Press
Keywords: imagination, reason, meaning, basis, bodily, mind
Number of Pages: 272
Published: 1990-04-15
List price: $26.00
ISBN-10: 0226403181
ISBN-13: 9780226403182

"There are books--few and far between--which carefully, delightfully, and genuinely turn your head inside out. This is one of them. It ranges over some central issues in Western philosophy and begins the long overdue job of giving us a radically new account of meaning, rationality, and objectivity."--Yaakov Garb, San Francisco Chronicle

Author: Mark Johnson
Publisher: Academic Press
Keywords: magnetoelectronics
Number of Pages: 410
Published: 2004-12-27
List price: $244.00
ISBN-10: 0120884879
ISBN-13: 9780120884872

The arrival of the ’information age’ took most people by surprise - including scientists and technologists. Today, research on better, smaller, and faster ways to store and transfer information continues to grow, and growing fast within this scope is the field of magnetoelectronics. With its possibilities as a magnetic storage technology capable of overcoming the vulnerabilities of CMOS (complementary metal on oxide semiconductor), magnetoelectronics promises to be an important installation in the information era.