Author: Lynn R. Kahle; Chris Riley
Publisher: Lawrence Erlbaum Associate
Keywords: marketing, psychology, consumer, advertising, communication, sports
Number of Pages: 440
Published: 2005-07-01
List price: $59.95
ISBN-10: 0805857907
ISBN-13: 9780805857900

Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several new, innovative topics are introduced, such as SportNEST and consumption communities, and many classic topics are brought up to date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that seem to center around s

Authors:Lynn R. Kahle, Chung-Hyun Kim,
Publisher: Lawrence Erlbaum Associates
Keywords: psychology, advertising, consumer, communication, marketing, images, creating
Number of Pages: 440
Published: 2006-01-17
List price: $80.00
ISBN-10: 0805852166
ISBN-13: 9780805852165

The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image. The text reflects the importance of brand leveraging as the sections cover in-depth discussion on cross-country and tourism images, corporate and sponsorship images, individual and celebrity images, and cultural and social images. It provides a compr

Author: Chris Riley
Publisher: Xulon Press
Keywords: guide, organ, modern
Number of Pages: 172
Published: 2006-04-06
List price: $14.99
ISBN-10: 1597816671
ISBN-13: 9781597816670

Authors:Sandra Chafouleas PhD, T. Chris Riley-Tillman PhD,
Publisher: The Guilford Pre
Keywords: intervention, guilford, practical, schools, series, instruction, school, behavioral, assessment, informing, based
Number of Pages: 148
Published: 2007-08-17
List price: $35.00
ISBN-10: 1593854943
ISBN-13: 9781593854942

This indispensable book helps school practitioners go beyond putting a label on student behavior problems--it shows how to use assessment to partner with teachers and students to develop effective solutions. The authors provide a framework for determining the types of behavioral data that are needed in a given situation, selecting appropriate measures, and interpreting and organizing the results. Case examples tie it all together, demonstrating how different assessment strategies can be used to support positive behavior and monitor progress at the level of the individual, the classroom, or the

Authors:T. Chris Riley-Tillman PhD, Matthew K. Burns PhD,
Publisher: The Guilford Press
Keywords: intervention, guilford, practical, schools, series, response, measuring, interventions, educational, single, case, design, evaluating
Number of Pages: 214
Published: 2009-02-17
List price: $35.00
ISBN-10: 1606231065
ISBN-13: 9781606231067

This user-friendly, practical book is the first guide to single-case design written specifically for practitioners using response-to-intervention (RTI) models in schools. It provides essential skills for analyzing and presenting data to support valid educational decision making. Step-by-step explanations and many illustrative examples render complex concepts accessible and applicable to day-to-day work with elementary and secondary students. In a large-size format with lay-flat binding for ease of photocopying, the book includes reproducible graphs and forms. Two hands-on appendices offer clea

Authors:Lynn Gibbons, Chris Coode,
Publisher: PowerKids Press
Keywords: close, sharks
Number of Pages: 24
Published: 2007-06-30
List price: $23.95
ISBN-10: 1404237623
ISBN-13: 9781404237629

This high interest series presents fascinating facts on favourite topics alongside powerful photos

Authors:Lonnie Riley, Belinda Riley, Joyce Sweeney Martin,
Publisher: CrossBooks Publishing
Keywords: faith, heart, appalachia, power, transforming, mountains, experiencing, miracle
Number of Pages: 128
Published: 2010-03-26
List price: $28.95
ISBN-10: 1615071636
ISBN-13: 9781615071630

When Lonnie and Belinda Riley return to live in their hometown of Lynch, Kentucky, on a cold March night in 1999, they arrive with no job, no income, and no clue about what to do next. But they do arrive with one certainty: God has called them to leave a comfortable, "make-it-happen" kind of life to live totally dependent on Him to show them how to serve the people in the heart of Appalachia-and that is all they need. As the Rileys learn to live the faith-life, miracle after miracle occurs as God provides in ways that only He can and as He does things only He can do. As word spreads ab