Authors:Al Ries, Laura Ries,
Publisher: Collins Business
Keywords: branding, laws, immutable
Number of Pages: 272
Published: 2002-09
List price: $18.95
ISBN-10: 0060007737
ISBN-13: 9780060007737

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or ser

Authors:Al Ries, Laura Ries,
Publisher: Harper Paperbacks
Keywords: brands, possibilities, new, endless, evolution, product, origin, creates
Number of Pages: 320
Published: 2005-10-01
List price: $14.99
ISBN-10: 0060570156
ISBN-13: 9780060570156

What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin’s revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success. Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most people and most companies

Authors:Al Ries, Laura Ries,
Publisher: Harper Paperbacks
Keywords: rise, advertising
Number of Pages: 320
Published: 2004-05-01
List price: $14.99
ISBN-10: 0060081996
ISBN-13: 9780060081997

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today’s major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas

Authors:Al Ries, Laura Ries,
Publisher: HarperBusiness
Keywords: brain, eye, don, marketing, management, boardroom, war, right
Number of Pages: 304
Published: 2009-03-01
List price: $26.99
ISBN-10: 0061669199
ISBN-13: 9780061669194

This time, the Rieses shift their focus to the complicated relationship between marketing and management. Pulling away the ’velvet curtain’ that divides the two, they reveal not only the struggle that is endemic in corporations across the world, but how it harms companies’ bottom lines, and why, in particular, management needs to understand how to think like marketing - and vice versa. At the heart of this strife lies management’s perception that their decisions are based on sound business practice and research while marketing decisions are simply based on common sense.

Authors:Al Ries, Laura Rie,
Publisher: HarperBusine
Keywords: innovation, business, survival, product, laws, brands, discover, natural, origin
Number of Pages: 320
Published: 2004-05-01
List price: $24.95
ISBN-10: 0060570148
ISBN-13: 9780060570149

What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, THE ORIGIN OF BRANDS, the Rieses take Darwin’s revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success. Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most people and most companies

Author: A C Ries; R W H Butler and R H GrahamA. C. Ries;
Publisher: Geological Society of London
Keywords: special, publication, geological, society, coward, mike, continental, crust, legacy, deformation
Number of Pages: 608
Published: 2007-04-26
List price: $200.00
ISBN-10: 1862392153
ISBN-13: 9781862392151

This Special Publication, in memory and celebration of the work of Professor Mike Coward, is about the deformation of the continental lithosphere. The collected papers discuss geometry, structural principles, processes and problems in a wide range of tectonic settings and thereby reflect the breadth of Coward’s interests. They encompass the evolution of Precambrian basement gneiss terrains, the geometry and evolution of thrust systems, basement involvement and structural inheritance in basins, syn-orogenic extension, salt tectonics, the implication of structural evolution on hydrocarbon

Authors:Laura Castaneda, Laura Castellanos, Laura Castaaneda
Publisher: Bloomberg Press
Keywords: management, money, personal, guide, latino
Number of Pages: 311
Published: 1999-05-01
List price: $16.95
ISBN-10: 1576600580
ISBN-13: 9781576600580

The first comprehensive financial guide for Latinos, by Latinos. Latinos stand poised to become the largest minority group in the United States early in the coming century. Yet this readership has lacked reliable, targeted financial information. It’s time for a personal finance book that addresses the need of the Latino community for sound, practical, financial advice. "The Latino Guide to Personal Money Management" is the first personal finance book by and for Latinos in the US market. Laura Castellanos and Laura Castaneda combine their financial and journalistic expertise in this defin