Author: Kevin Lane Keller
Publisher: Prentice Hall
Keywords: management, brand, strategic
Number of Pages: 720
Published: 2007-06-23
List price: $185.33
ISBN-10: 0131888595
ISBN-13: 9780131888593

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies. Finely focused on “how-to” and “why” throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every

Authors:Philip Kotler, Kevin Lane Keller,
Publisher: Prentice Hall
Keywords: management, marketing
Number of Pages: 816
Published: 2006-01-01
List price: $166.67
ISBN-10: 0131457578
ISBN-13: 9780131457577

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

Authors:Philip Kotler, Kevin Lane Keller,
Publisher: Prentice Hall
Keywords: management, marketing, framework
Number of Pages: 384
Published: 2006-04-28
List price: $132.00
ISBN-10: 0131452584
ISBN-13: 9780131452589

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

Authors:Philip Kotler, Kevin Lane Keller,
Publisher: Prentice Hall
Keywords: marketing, direccin
Published: 2009-03-29
List price: $120.00
ISBN-10: 9702607639
ISBN-13: 9789702607632

Authors:Sam Hill, Chris Lederer, Kevin Lane Keller,
Publisher: Harvard Business Press
Keywords: new, value, build, brands, asset, managing, infinite
Number of Pages: 238
Published: 2001-09-15
List price: $27.50
ISBN-10: 1578512492
ISBN-13: 9781578512492

Remember when brand management was as straightforward as promoting a single product or service? Today, brands mingle so much-McDonald’s and Disney partner on promotional giveaways, Subaru markets an L.L. Bean edition of the Outback, Toys R Us and Amazon.com jointly launch an online toy store-a whole system of brands can make or break a product and a career. Once content to "mind their own brands," marketers need a radically different game plan to succeed in this complex marketplace. In The Infinite Asset, Sam Hill and Chris Lederer unveil an ingenious strategy-the Brand Portfolio Appr

Authors:Philip Kotler, Kevin Lane Keller, Mairead Brady, Malc
Publisher: FT Press
Keywords: european, management, marketing
Number of Pages: 889
Published: 2009-08-09
List price: $145.00
ISBN-10: 0273718568
ISBN-13: 9780273718567

The American edition of Marketing Management is the world’s leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been inspired by the American edition and explores the challenges facing European marketing practitioners, with all the case studies and exercises newly re-written for European students.

Author: Kevin Keller
Publisher: Prentice Hall
Keywords: branding, cases, practice
Number of Pages: 382
Published: 2007-01-18
List price: $61.33
ISBN-10: 013188865X
ISBN-13: 9780131888654

The twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of strategic brand management and integrated marketing communications, feature some of the world’s most successful brands and companies, including Levi Strauss & Co., Intel, Nike, and DuPont. Keller’s cases examine the strategic brand management process, best practice guidelines, and how to best build and manage brand equity. For executives and managers in marketing and/or brand management. This book is suggested for use with Strategic Brand Management, 2e, also by Kevin