Author: Joseph Turow
Publisher: University Of Chicago Press
Keywords: media, world, new, advertisers, america, breaking
Number of Pages: 256
Published: 1998-12-15
List price: $21.00
ISBN-10: 0226817504
ISBN-13: 9780226817507

Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. "An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening

Author: Joseph Turow
Publisher: The MIT Pre
Keywords: digital, discrimination, marketing, envy, niche
Number of Pages: 235
Published: 2006-10-11
List price: $29.95
ISBN-10: 0262201658
ISBN-13: 9780262201650

We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted—to be valued as a customer. But if we thought about it, we might realize that we’ve paid for this special status by turning over personal information to a company’s database. And we might wonder whether other customers get the same deals we get, or something even better. We might even feel stirrings of resentment toward customers more valued than we are. In Niche Envy, Joseph Turow examines the emergence of databases as m

Author: Joseph Turow
Publisher: University Of Chicago Press
Keywords: media, world, new, advertisers, america, breaking
Number of Pages: 256
Published: 1997-05-15
List price: $25.00
ISBN-10: 0226817490
ISBN-13: 9780226817491

Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. "An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frigh

Author: Joseph Turow
Publisher: Routledge
Keywords: communication, mass, introduction, media
Number of Pages: 712
Published: 2008-07-31
List price: $89.95
ISBN-10: 0415960592
ISBN-13: 9780415960595

Media Today puts mass communication students at the center of the profound changes in the twenty-first century media world – from digital convergence to media ownership – and gives them the skills to think critically about what these changes mean for the role of media in their lives. Comprehensive and engaging, Media Today features: an interactive companion website featuring a full range of instructor and student materials including study podcasts at www.routledge.com/textbooks/mediatoday a three-pronged media systems approach focused on media literacy, convergence, and

Author: Joseph Turow
Publisher: Routledge
Keywords: communication, mass, introduction, media
Number of Pages: 712
Published: 2008-07-31
List price: $150.00
ISBN-10: 0415960584
ISBN-13: 9780415960588

Media Today puts mass communication students at the center of the profound changes in the twenty-first century media world – from digital convergence to media ownership – and gives them the skills to think critically about what these changes mean for the role of media in their lives. Comprehensive and engaging, Media Today features: an interactive companion website featuring a full range of instructor and student materials including study podcasts at www.routledge.com/textbooks/mediatoday a three-pronged media systems approach focused on media literacy, convergence, and

Authors:Lokman Tsui, Joseph Turow,
Publisher: University of Michigan Press
Keywords: new, media, world, digital, connections, society, questioning, hyperlinked
Number of Pages: 328
Published: 2008-05-23
List price: $26.95
ISBN-10: 0472050435
ISBN-13: 9780472050437

"Links" are among the most basic---and most unexamined---features of online life. Bringing together a prominent array of thinkers from industry and the academy, The Hyperlinked Society addresses a provocative series of questions about the ways in which hyperlinks organize behavior online. How do media producers’ considerations of links change the way they approach their work, and how do these considerations in turn affect the ways that audiences consume news and entertainment? What role do economic and political considerations play in information producers’ creation of links? How d

Authors:Joseph Turow, Matthew P. McAllister,
Publisher: Routledge
Keywords: reader, culture, consumer, advertising
Number of Pages: 456
Published: 2009-04-30
List price: $49.95
ISBN-10: 0415963303
ISBN-13: 9780415963305

Commercial breaks, radio spots, product placements, billboards, pop-up ads—we sometimes take for granted how much advertising surrounds us in our daily lives. We may find ads funny, odd, or even disturbing, but we rarely stop to consider their deeper meaning or function within society. What, exactly, does advertising do? How and why do ads influence us? How does the advertising industry influence our media? These are just a few of the many important questions addressed in The Advertising and Consumer Culture Reader—an incisive, provocative collection that assembles twenty-seven of the mo