Authors:Joseph F. Hair, Robert P Bush, David J Ortinau,
Publisher: McGraw-Hill Educatio
Keywords: marketing, irwin, series, mcgraw, information, research, changing, environment
Number of Pages: 6
Published: 2002-04-12
List price: unknow
ISBN-10: 0072467576
ISBN-13: 9780072467574

Customer Reviews: GREAT TO LEARN METHODOLOGIES   July 24, 2008Mig Pascual (Las Vegas, NV)This was a college text book I used a couple years ago. It was a great resource to learn about various marketing research methodology. Overall: Very Good   August 25, 2007A Satisfied Amazon Customer (Minnesota)Suffice it to say, it was an assigned text in an upper division college course. Suffice it to say also: I started a market research firm after graduating. The content of the book and lessons set a great foundation for my work. There are two areas I would like to see impr

Authors:Jr., Joseph Hair, Mary Wolfinbarger, Robert Bush, D
Publisher: McGraw-Hill/Irwi
Keywords: research, marketing, essentials
Number of Pages: 400
Published: 2007-07-02
List price: unknow
ISBN-10: 0073381020
ISBN-13: 9780073381022

Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors’ years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of

Authors:Charles W. Lamb, Joseph F. Hair, Carl McDaniel,
Publisher: South-Western College Pu
Keywords: marketing
Number of Pages: 671
Published: 2007-01-04
List price: $230.95
ISBN-10: 0324362080
ISBN-13: 9780324362084

With a fresh, streamlined design, MARKETING, 9e "Takes You There"--helping students achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety learning and styles. An online megaresource, CengageNOW creates personalized study plans that enable stude

Authors:Charles W. Lamb, Joseph F. Hair, Carl McDaniel,
Publisher: South-Western College Pu
Keywords: marketing, essentials
Number of Pages: 546
Published: 2008-01-14
List price: $175.95
ISBN-10: 0324656203
ISBN-13: 9780324656206

ESSENTIALS OF MARKETING "takes you there"--helping you achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure that you not only understand marketing concepts but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety of learning styles.

Authors:Charles W. Lamb, Joseph F. Hair, Carl McDaniel,
Publisher: South-Western College Pub
Keywords: marketing
Number of Pages: 736
Published: 2008-10-08
List price: $221.95
ISBN-10: 0324591098
ISBN-13: 9780324591095

With coverage of current marketing practices and exciting new features Lamb, Hair, McDaniel’s MARKETING 10e will have your students saying, "Now that’s marketing." You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. MARKETING 10e with its engaging presentation of concepts will bring forward how much the principles of marketing play a role in your day to day lives, even when you don’t recognize it.

Authors:Charles W. Lamb, Joseph F. Hair, Carl McDaniel,
Publisher: South-Western College Pub
Keywords: card, access, printed, mktg, review
Number of Pages: 336
Published: 2009-02-18
List price: $54.95
ISBN-10: 0324789289
ISBN-13: 9780324789287

MKTG 3.0 delivers exactly what today’s students need -- and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 3.0. New examples, a more open page design, and even better technology, still delivered at an incredibly low price. A teaching and learning solution unlike any other!

Authors:Jr.,Joseph Hair, Robert Bush, David Ortinau,
Publisher: McGraw-Hill/Irwin
Keywords: research, marketing
Number of Pages: 690
Published: 2008-10-31
List price: unknow
ISBN-10: 0073404705
ISBN-13: 9780073404707

Marketing Research, 4/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition was written to meet the needs of students through additional coverage of qualitative methods, emphasis on applied research projects as well as cases studies or exercises at the end of the chapters. The text is concise, highly readable and value-priced, yet it delivers the basic knowledge needed for an introductory text. The authors provide the student with an exciting, up-to-date text and an exte