Author: Jon Sundbo
Publisher: Edward Elgar Pub
Keywords: innovation, horizons, economics, new, technology, entrepreneurs, theory, strategy
Number of Pages: 220
Published: 1999-01
List price: $130.00
ISBN-10: 1858988322
ISBN-13: 9781858988320

This important book presents for the first time a coherent analysis of the development of innovation theory from the nineteenth century to the present day. It examines the emergence of different theories of innovation in different periods, and how they compete for dominance today. Specifically, it looks at three paradigms within innovation theory - entrepreneurship, the rise of technology, and strategic behavior. The book begins by discussing what innovation is and how innovation processes are to be understood within the historical perspective of long wave theory. Jon Sundbo then investi

Authors:Jon Sundbo, Per Darmer,
Publisher:  Edward Elgar Publishing
Keywords: economy, services, innovation, experience, experiences, creating
Number of Pages: 292
Published: 2007-11-30
List price: unknow
ISBN-10: 1847209300
ISBN-13: 9781847209306

Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based and innovative experiences in experience firms and institutions. The contributors emphasise that experience creation is not an easy task with a straightforward formula and examine how marketed experiences are constructed, developed and innovated. Presenting diverse and innovative perspectives, the con