Author: Jim Blythe
Publisher: Financal Times Management
Keywords: marketing, essentials
Number of Pages: 354
Published: 2005-07-30
List price: $89.50
ISBN-10: 0273693581
ISBN-13: 9780273693581

Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. This book is aimed at undergraduates taking an introductory marketing course.

Author: Mr Jim Blythe
Publisher: Sage Publications Ltd
Keywords: companions, course, sage, marketing
Number of Pages: 192
Published: 2006-03-29
List price: $27.95
ISBN-10: 141291034X
ISBN-13: 9781412910347

The Sage Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a marketer but also to think about the subject critically. It is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their course understanding to new levels and help them achieve success in

Author: Jim Blythe
Publisher: Thomson Learning
Keywords: behaviour, consumer
Number of Pages: 456
Published: 2007-11-20
List price: unknow
ISBN-10: 1844803813
ISBN-13: 9781844803811

’This text is a rare find: a book on buyer behaviour to which we all can all relate; one that informs and expands our knowledge whilst actually being an interesting read. Students and practitioners alike will find this a useful and enjoyable addition to their bookshelf’ - Peter Murphy, Teesside University Business School. Consumer behaviour is the starting point for all marketing planning and this book provides the necessary insights to understand what makes people buy, and buy again. Written from a European perspective, international in its scope, the book first provides a compreh

Author: Jim Blythe
Publisher: Prentice Hall
Keywords: communications, marketing, essentials
Number of Pages: 352
Published: 2006-06-01
List price: $140.33
ISBN-10: 027370205X
ISBN-13: 9780273702054

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.

Author: Mr Jim Blythe
Publisher: Sage Publications Ltd
Keywords: key, concepts, series, marketing, sage
Number of Pages: 232
Published: 2009-03-05
List price: $40.95
ISBN-10: 1847874991
ISBN-13: 9781847874993

Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises of:-Definition-Summary-Broader discussion -Examples and illustrations-Key literature and further readingIntroductory chapters serve to situate and introduce the topics.

Author: Jim Blythe
Publisher: Cengage Learning Business Press
Keywords: management, account, key, amp, sales
Number of Pages: 304
Published: 2004-11-01
List price: $55.99
ISBN-10: 1844800237
ISBN-13: 9781844800230

This new core text focuses on all branches of selling and sales management, from personal selling through to key account management. It focuses on business-to-business selling as well as the sale of consumer products. It also includes a wealth of real examples used throughout the text and four major case studies at the end of each part. Case material is drawn from a range of diverse industries, both MNEs and SMEs--software corporations, major construction projects, cosmetics, small engineering companies and the B2C selling of home improvements and brown goods.

Author: Jim Blythe
Publisher: Thomson Learning
Keywords: marketing, practice, principles
Number of Pages: 800
Published: 2005-12-13
List price: unknow
ISBN-10: 1844801209
ISBN-13: 9781844801206

The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business.