Authors:Jan Gustafsson, Maribel Blasco, Jan Gustafsson Marib
Publisher: Copenhagen Business School Press
Keywords: intercultural, theory, practice, encounters, perspectives, alternatives, critical
Number of Pages: 215
Published: 2004-06
List price: $31.00
ISBN-10: 8763001241
ISBN-13: 9788763001243

Interculturality and intercultural communication are concepts that have gained increasing currency in recent decades within a variety of fields including business and management, translation studies, education, development aid, religion, philosophy and interethnic relations. In the business world especially, the subject has generated a vast amount of literature, ranging from pocket handbooks of business behaviour to large-scale research projects that seek to ’plot’ national cultural differences in a systematic way. This book offers a selection of alternative approaches to the quest

Author: Mai Lan Gustafsson
Publisher: Cornell University Press
Keywords: vietnam, haunting, shadows, war
Number of Pages: 206
Published: 2009-08
List price: $19.95
ISBN-10: 0801475015
ISBN-13: 9780801475016

Vietnamese culture and religious traditions place the utmost importance on dying well: in old age, body unblemished, with surviving children, and properly buried and mourned. More than five million people were killed in the Vietnam War, many of them young, many of them dying far from home. Another 300,000 are still missing. Having died badly, they are thought to have become angry ghosts, doomed to spend eternity in a kind of spirit hell. Decades after the war ended, many survivors believe that the spirits of those dead and missing have returned to haunt their loved ones. In War and Shadows, th

Authors:Björn A. Gustafsson, Li Shi, Terry Sicular,
Publisher: Cambridge University Pre
Keywords: china, policy, public, inequality
Number of Pages: 384
Published: 2008-04-07
List price: $93.00
ISBN-10: 0521870453
ISBN-13: 9780521870450

This book provides new analysis of inequality in China, with an emphasis on public policy considerations. Several chapters focus on inequality of income; others analyze poverty and inequality in wealth and wages. Topics covered include migrants, women, the elderly, the relationship between income and health funding, and the impact of the rural tax reform. A distinguishing feature of this book is its database. All contributors to the volume make use of a large, nationwide survey of Chinese households, which permits consistent survey analysis spanning nearly fifteen years of China’s transi

Authors:Fredrik Gustafsson, Niclas Bergman,
Publisher: Springer
Keywords: explained, engineers, matlab
Number of Pages: 218
Published: 2003-03-10
List price: $59.95
ISBN-10: 1852336978
ISBN-13: 9781852336974

This beginner’s introduction to MATLAB teaches a sufficient subset of the functionality and gives the reader practical experience on how to find more information. A forty-page appendix contains unique user-friendly summaries and tables of MATLAB functions enabling the reader to find appropriate functions, understand their syntax and get a good overview. The large number of exercises, tips, and solutions mean that the course can be followed with or without a computer. Recent development in MATLAB to advance programming is described using realistic examples in order to prepare students for

Authors:Michael D. Johnson, Anders Gustafsson,
Publisher: Jossey-Bass
Keywords: measurement, management, system, integrated, profit, customer, satisfaction, loyalty, improving
Number of Pages: 144
Published: 2000-08-01
List price: $38.95
ISBN-10: 0787953105
ISBN-13: 9780787953102

A Book in the University of Michigan Business School Series It’s a simple equation: no customers equals no profits. So how can a company ensure that its customers enjoy a consistently satisfying experience? In this book, two experts from the University of Michigan Business School lay out a five-stage process that links all of the key measures of customer satisfaction with marketing strategy and product development to guarantee excellent customer service. Johnson and Gustafsson show managers how to break down the organizational barriers that defy great customer service and instead tie tog

Authors:Michael D. Johnson, Anders Gustafsson,
Publisher: Jossey-Bass
Keywords: service, development, innovation, advantage, create, economy, competing, competitive
Number of Pages: 224
Published: 2003-05-16
List price: $32.95
ISBN-10: 0787961566
ISBN-13: 9780787961565

Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile. This practical resource for executives, general managers, and managers in marketing, operations, and human resources reveals how to gain a competitive advantage by creating and implementing a strategic plan that will ultimately improve their organization’s services. Written by the authors of the

Authors:Kerstin Gustafsson, Gunilla Jonson, David Smith, Leig
Publisher: Kogan Page
Keywords: managing, change, supply, chain, packaging, food, logistics, amp, fresh, retailing
Number of Pages: 228
Published: 2006-11-28
List price: $80.00
ISBN-10: 0749446455
ISBN-13: 9780749446451

A useful guide to the changes in modern fresh food supply chains and packaging. Demonstrates how to simplify and reorganize supply chains with global case studies and photographs. The supply of fresh food is transforming as production evolves and consumers demand more. Availability of fresh food is vital to the success of modern retailers. Retailing Logistics and Fresh Food Packaging will help organizations and academics understand the latest changes in the industry.